.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech startups, the moment familiarized to snagging billions in venture capital each year, have increased almost $360 thousand thus far this year, putting it on course to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase records. That downturn is because of market saturation, improved regulatory stress, and financial uncertainties.ADWEEK talked to 5 VCs who continue to buy adtech firms, even with these obstacles, about what they are actually seeking and also what they prevent. Maybe unsurprisingly, these capitalists are targeting opportunities in privacy-focused modern technologies and industry-specific locations such as hooked up TV.